Indian cricketer Virat Kohli invested an undisclosed amount in Rage Coffee, which manufactures & markets curated flavor-infused coffees
After his recent association with plant-based meat brand Blue Tribe Foods, along with his actor-wife Anushka Sharma, Indian cricketer Virat Kohli teamed up with Delhi-based 'Rage Coffee' – both as a brand ambassador and an investor.
Launched in 2018, Rage Coffee is known for its curated flavor-infused coffees that cater to people in the age group of 18-35. Rage Coffee offers instant coffee, liquid coffee, cold brew bags, sachet shots and ground coffee.
In a statement, Rage Coffee’s Founder-CEO Bharat Sethi said: “Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard! Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to be the best!”
Virat Kohli said, “I’ve been using Rage Coffee products for some time, and, I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years. Rage Coffee has developed some trailblazing products that conform with my innovative approach and align with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time.”
Rage Coffee has more than 1.7 lakh customers, with 50% sales happening online – from its D2C website of which 70% revenue is generated from regulars. It also has over 2,500 touch points and the products are available in 600 outlets in Delhi, Mumbai, Chennai, Kolkata, Pune, Bengaluru, Hyderabad and Chandigarh.
The coffee brand is also present in other tier-2 and tier-3 cities like Jammu, Dehradun, Benaras, Ahmedabad, Jaipur and Nagpur. Besides, it is retailing the coffees in USA, Europe and Middle East, too. In all, it is supplying 80% of its products to HoReCa segment. In August 2021, the FMCG brand raised $5 million of growth capital, as part of its Series A funding round led by Sixth Sense Ventures.