The new product range is a fusion of the flavors of Indian desserts like gulab jamun, classic malai & falooda with ice-creams
Premium ice-cream brand Vadilal Entreprises Ltd. launched its new Gourmet Natural Ice-creams. It also started a campaign on the new collection by roping in a ‘Gulab Jamun’ Uncle, to entertain the viewers with quirky humor. The new ice-cream range comes in flavors like Gulab Jamun, Alphonso Mango, Kesar Pista, Classic Malai & Falooda (available in tubs) and Badam Pista Kesar & Rajwadi (both kulfis).
According to Vadilal’s Brand Director Aakanksha Gandhi, the creamy flavors have been curated to match the Indian palate. "The Gourmet Natural ice-creams replicate a never-before sensory experience, by amalgamating the flavors of Indian desserts with ice-creams. Consumers really liked the fusion touch the company is offering and the new product line is receiving a widespread acceptance in the market."
Meanwhile, the campaign comprises a 20-second TV commercial depicting ‘Gulab Jamun’ Uncle satisfying his craving for the dessert through Gulab Jamun flavor available in the Gourmet Natural ice-cream line. The ad ends with the slogan – ‘Har Dil Bole Waah! Vadilal!’.
Vadilal Enterprises Ltd was set up in 1926 as Vadilal Soda Fountain Outlet, in Ahmedabad. Over the years, it became a renowned ice-cream brand and also grew into a network of over 1.25 lakh dealers across India. It offers over 150 ice-cream flavors available in 250-plus packages – in the form of candies, bars, ice-lollies, cones, small and big cups, family packs and economy packs. The company makes around 8 lakh ice-creams in a day and every ice-cream goes through over 50 quality checks, before reaching the consumer. It also produces frozen vegetables, ready-to-eat snacks, curries and breads.