Made from pea, brown rice & other superfoods, a sachet of Vegan Way protein powder offers 33g of protein per serving
Coimbatore-based Supercluster Pi (House of Brands) is all set to launch the first-of-its-kind plant-based protein powder under its own brand – Vegan Way – in May. The pre-sale of the powder is already underway. The vegan protein powder is made from pea, brown rice and other superfoods like moringa, amla, papaya, curcumin, green tea, aloevera, cumin, etc. While pea protein contains more protein & iron and fewer carbs, brown rice protein is rich in magnesium and is hypoallergenic.
The vegan protein powder is currently available in café mocha flavour and naturally sweetened with Stevia. The brand will bring out more flavours in future. Vegan Way is rich in amino acids and fibre; hence, easily digestible. The ingredients used are non-GMO, sustainably sourced, have no cholesterol or fat content, no artificial colours or flavours.
Vegan Way is believed to solve protein deficiency, observed in 80% of Indians in the age group of 3-55 years, by offering 33g of protein per serving. As per the recommended dietary allowance, an average adult needs 50-60g of protein per day or 0.8-1.0 g per kg of body weight. The vegan protein powder can be consumed by mixing it with water or plant-based milk, blending with favourite smoothies or popping it as a substitute for any flour in the batter of cookies or other baked products.
Supercluster Pi claims that Vegan Way is a good alternative for people who are lactose intolerant or are following vegan diet. Its unique formula consists of multi-green blend (spinach, alfalfa, barley grass, moringa, chlorella and amla extract), digestive blend (Bromelain, Papain and Himalayan Pink salt), antioxidant blend (curcumin, green tea and grape seed extracts) and weight management blend (black cumin, guggul, cumin seeds, aloevera extract and malabar tamarind). These ingredients help get rid of radicals in body, fight obesity, support a healthy body mass index and also build body muscle.
As part of pre-sale offer, first-timers can get 50% discount on the product with additional 20% off on purchase value of over Rs 1299. Vegan Way can also be ordered on e-commerce sites like Amazon, 1MG, Flipkart and Meesho.