Kareena to Endorse FMCG Brand TOPS

Bollywood diva Kareena Kapoor roped in as brand ambassador for FMCG brand TOPS, which recently released a new & exotic range of pickles and sauces

FMCG brand TOPS recently roped in Bollywood diva Kareena Kapoor as its brand ambassador. The actress already did a promotional video for the brand wherein she is seen promoting its pickles and sauces.

TOPS recently launched a new and exotic range of pickles and sauces (available in culinary, specialty and snacks categories), thus taking its product range to 51. Highlighting this achievement, Kareena’s promotional campaign ends with the punch line “Ab Poore 51 Flavours Mein”. The ad will soon be aired on various visual mediums.

With this move, TOPS aims to strengthen its reach and connect with customers across markets. In a recent survey taken up in tier-1 and 2 cities, the brand found out that people look for ‘variety’ and ‘convenience’ in their options, before making a particular purchase decision, while not compromising on ‘taste’ and ‘trust’.

Announcing the partnership, TOPS Vice–Chairman Dr. Nitin Seth felt that the association with Kareena comes at a time when the brand is at the cusp of launching a new range of pickles and sauces. “Kareena Kapoor is a personification of exuberance and resoluteness, virtues that resonate well with the values exhibited by TOPS for its range of pickles and sauces. TOPS pickles have been a huge hit with the consumers, and it is the ‘taste that lingers’ that has helped the brand to transcend boundaries & become a globally cherished brand. The brand is adding exotic variants to its already existing range, which have been curated to cater to various regional tastes and preferences of consumers. Varieties like Dela, Mushroom & Karela are a few cases in point that are sure to tickle everyone’s senses and provide the much-needed satiating effect to every meal,” he added.

On the occasion, Kareena said that she is “really happy to be associated with TOPS as it is one of my favourite brands”.

TOPS, owned by New Delhi-based GD Foods Manufacturing India Private Limited, produces various essential commodities including tomato ketchup, jams, instant mixes, corn flakes, noodles and custard powder, corn flour and drinking chocolate. Set up in 1984, the company exports its products to 25 countries across the world and aims to feature amongst the top 10 food processing company in India by 2025 and the world by 2030.