Japanese Green Tea Brand Shizuru Enters India

Japan's Shizuru launched three flavours of its green tea or ‘Ocha’ in India - Gyokuro, Sencha & Genmaicha

Renowned Japanese brand Shizuru launched its green tea or ‘Ocha’ in India. It signed a pact with Mittal Teas to introduce the product line here.

Green tea has a unique 1200-year history of craftsmanship and refinement in Japan, and is known across the world for its restorative and antioxidant benefits. Owned by EIJ Consulting PVt. Ltd., Shirzuru gets ‘Ocha’ from its top tea estate – Kakegawa Estate, where the warm climate and soil have been ideal for green tea production. The Kakegawa Estate is the winner of the Japanese Emperor Cup, among others.

Shizuru’s green tea is available in three soothing flavours – Gyokuro, Sencha and Genmaicha. Gyokuro is one of the finest premium green teas of Japan, with a sweetish flavor and unique fragrance. The leaves are dried in sunlight for nearly 20 days. It is priced at Rs 980. Sencha, priced at Rs 590, is a green-coloured steamed tea with grassy and sea-weedy flavour. It can be used to make both hot and iced teas. Since the leaves are handpicked and hand-rolled, it has an organic taste.

Genmaicha is a blend of roasted rice kernels with Sencha tea leaves. This is why it carries the 'ricey' aroma and taste. This can be enjoyed by children and the elderly people, too. It is priced at Rs 540. The green tea collection can be ordered from Shizuru’s website.

Launching the ‘Ocha’ collection, EIJ consulting Pvt. Ltd. CEO Yosuke Shibata said, “We can’t wait for our Indian consumers to experience the different flavours of ‘Ocha’ and learn more about its district tastes and benefits. We will first launch three flavours here and then add on more shortly. We also plan to bring the authentic ‘Matcha’ flavour to India very soon. For now, we are spreading the word through taste-marketing at restaurants and specialised events.”