15,000 bottles of naturally-brewed, all-purpose Kikkoman Soy Sauce will be distributed in seven Tier-1 cities for testing & tasting
Kikkoman Corporation, the world’s leading producer of naturally-brewed soy sauce, launched an innovative initiative called ‘Meet-Use-Experience’, as part of its ‘Kikkoman Honjozo Authentic Soy Sauce Experience’ started in October 2021.
Under this initiative, the company will distribute around 15,000 bottles of its soy sauce in seven Tier-I cities in India – Delhi NCR, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad and Pune. The main objective of this move is to create awareness among the professionals in hospitality sector about the versatility of the all-purpose soy sauce.
Free samples of 10,000 bottles (of 500 ml) will be disbursed among 10,000 restaurants in the HORECA market in the next six months. Each restaurant can have the opportunity to ‘meet, use and experience’ the soy sauce for the first-time ever. Another 5,000 bottles will be distributed among hospitality/culinary institutions and catering colleges in these cities; for, this helps the company reach out to working chefs and prospective chefs.
Kikkoman Corporation implemented the concept in millions of food outlets across the world, thereby getting wide popularity for its all-purpose product and increasing its distribution network. The soy sauce is brewed naturally, with Japanese technique called ‘Honjozo’, from soybeans, wheat, water and salt. The process takes several months and allows the sauce to develop its complex, mellow flavor.
The product contains no artificial flavors, colors, preservatives or added MSG. The soy sauce gained worldwide popularity due to its unique ability to enhance not only Asian but also Western cuisines.
Formerly called Noda Shoyu Co. Ltd., Kikkoman was formed in 1917 in Japan’s Noda through merger of eight family companies. It adopted a single brand name in 1940 and started expanding its network in over 100 countries including Sans Francisco, Germany, Australia, Singapore, Netherlands, California, Thailand and China.