After years of extensive research and development, food technology company Agromatic Nutrifoods announced its foray into the alternative protein segment with the launch of a new plant-based meat brand ‘Letz Vez’.
The brand aligns with the company’s philosophy of offering high-quality, healthy, authentic food products to consumers that nourish their taste buds and their bodies. The vegan and vegetarian friendly range launched in the initial phase includes six products - Kebabz, Keemah, Nuggetz, Pattiez, Popz, and Sausez.
Letz Vez plant-based meat is free from trans-fats and cholesterol, and rich in protein, fiber, vitamins and minerals. The protein extracted through the latest high moisture extrusion technology is healthier protein alternative say the founders.
Speaking at the launch, Vishal Baid Jain, managing director, Agromatic Nutrifoods, said, “Coming from a vegetarian family, I never tasted meat in my life. Most of my co-founders are also vegetarians, and therefore, when we first heard about plant-based meat, we felt it doesn’t fit into our ideology. However, it struck us that this product segment could help non-vegetarians and flexitarians quit meat. The idea felt revolutionary because through one product; we had the power to not only help people make ethical and healthier food choices but also protect the environment – all without compromising on taste!”
“Through Letz Vez, we want to cater to consumers looking for tastier and healthier protein-rich products. Considering that a large chunk of Indian population is vegetarian, we want to widen their options by offering them a delicious range of innovative products,” he added.
The Letz Vez range comes in frozen, ready-to-cook format and takes only a few minutes to prepare. The products are priced at a range of Rs 350 to Rs 595 and are currently available in Bengaluru.